Obstacle Is The Way Print
Designed in collaboration with Joey Roth.
The print is loosely inspired by the stories in The Obstacle Is The Way about Grant’s siege at Vicksburg and Eisenhower’s turnaround at Normandy. It’s the timeless idea of how military obstacles can be turned into advantages–and how advantages can so quickly be turned against someone.
The poster shows that when the competition is established, dug in and secure, it looks like an insurmountable obstacle, but in fact gives you freedom maneuver. This mirrors the agility of a startup vs. an entrenched player, or the beginner’s unencumbered approach beating the expert’s finely tuned but rigid technique. It’s also a reminder to stay flexible as you advance in your work and develop processes and expectations.
Letterpress printed on 11″ x 17″ on 32# Lettra stock
Shipping Information: We ship worldwide. North American orders are shipped from the U.S. and the rest of the world from the U.K.